Step 1: Define your brand and audience
Act as an expert social media strategist. I run [business name], a [type of business] in [city/country]. We sell/offer
.Help me define:
- My ideal customer (age, interests, problems, where they spend time online)
- My brand voice (3 words that describe how we should sound)
- The 2–3 best social media platforms for my business, and why
Ask me any questions you need before answering.
Tip: the last line makes ChatGPT ask about your business first, so the strategy fits you instead of being generic.
Step 2: Create your content pillars
Based on my business and audience, create 4 content pillars for my social media. For each pillar, give:
- What it’s about
- Why my audience will care
- 5 specific post ideas
- The best format (Reel, carousel, single image, story)
Step 3: Build a 30-day content calendar
Create an interactive 30-day social media content calendar for me, using my 4 content pillars. Post 5 days a week. For each day, show: the platform, the pillar, the post idea, the format, and the best time to post. Make it something I can click through.
Tip: if you get a plain table, reply with “Turn this into an interactive tool.” Treat the suggested posting times as a starting point, and adjust them based on your own analytics.
Step 4: Write captions for every platform
Write captions for this post idea: [paste one post idea from the calendar].
Write 3 versions:
- Instagram (with emojis, line breaks, a question at the end, max 150 words)
- Facebook (conversational, short, ends with a question)
- LinkedIn (professional, starts with a strong first line, short story format)
Use my brand voice: [your 3 words].
Step 5: Script your Reels and Shorts
Write a 30-second Reel script for this idea: [post idea].
Include:
- A hook for the first 3 seconds that stops scrolling
- The main content (simple, fast-paced)
- On-screen text for each part
- A call to action at the end
Also give me 3 alternative hooks I can test.
Step 6: Find the right hashtags
Suggest hashtags for this post: [post idea], for a [type of business] in [city/country]. Give me a mix of:
- 3 broad hashtags
- 3 niche hashtags
- 2 local hashtags
Explain why each one fits.
Tip: ChatGPT can’t see live hashtag data, so search a few on Instagram yourself to check they’re active and relevant.
Step 7: Turn 1 post into 5 pieces of content
Take this post idea: [post idea]. Turn it into 5 different pieces of content:
- An Instagram carousel (slide-by-slide text)
- A Reel script
- A Facebook post
- A LinkedIn post
- 3 Instagram Story frames with a poll or question sticker idea
Step 8: Analyze your results and improve
Here are my social media results from the last 30 days:
[paste your post list with reach, likes, comments, shares, saves]
Analyze my results and tell me:
- Which content pillars and formats performed best
- Which performed worst
- 3 specific changes I should make next month
- An updated content plan for the next 2 weeks
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